Yes, you can be eco-friendly and still be fashionable. Marcia Patmos and John Bartlett of New York, and Johnson Hartig from Los Angeles, won this year’s 2nd annual Council of Fashion Designers of America (CFDA)/Lexus Eco-fashion Challenge where designers were called upon to create sustainable clothing and accessory collections.
To qualify, 25% of each of the winning designers’ collections had to be produced in an eco-friendly way, demonstrating ecologically responsible designs. In order to achieve this goal, components such as recycled plastic, reclaimed wood, minimal packaging and non-chemically treated fabrics were incorporated into the proposals at the event.
The collections were unveiled at MADE as part of the New York Fashion Week at Milk Studios (moo). MADE is a year-round, dynamic platform for connecting ascending talent in fashion, music, art and pop culture with visionary brands to create new cultural platforms and communities. MADE, Lexus and the CFDA strive to challenge and inspire creativity to be both innovative and responsible.
A more “Future-Rustic” collection was fabricated almost entirely in cruelty-free, animal-free materials such as plant-based fabrics, organic cottons, and recycled synthetic materials by designer John Bartlett.
Johnson Hartig, co-designer of the Libertine clothing line, rounded out this three-ring winners’ circle with his eco-friendly fashions. Each winning designer received $25,000 to support the development of their collections.
“Seeing the winning collections come to life on the runway is truly a thrill for us at Lexus. By partnering with the CFDA to create the Eco-fashion Challenge, Lexus is encouraging sustainable lifestyles that don’t sacrifice style or luxury. We’re proud to support these industry thought-leaders as they share our passion for accelerating change in their respective field,” said Brian Smith, vice president of marketing for Lexus.
So there you have it, innovative fashion that looks good, and demonstrates ecological responsibility. You can sum that up in one word — smart.
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